Black Friday

Get amazing deals on our Black Friday Toy Sale! Discover unbeatable discounts on top-quality toys for kids of all ages. Don't miss out on the biggest toy sale of the year!

When is Black Friday in Australia?

Black Friday in Australia falls on the fourth Friday of November each year, aligning with the timing in the United States. This year, it will be celebrated on November 29th, 2024. Despite its American origins, Black Friday has gained significant popularity in Australia over recent years, with many retailers offering substantial discounts and promotions both in-store and online, marking the start of the holiday shopping season.

Why Does Black Friday Exist?

Black Friday originated in the United States and traditionally marks the day after Thanksgiving, signifying the start of the holiday shopping season. The term "Black Friday" was first used by Philadelphia police in the 1960s to describe the heavy traffic and crowded streets as shoppers flocked to stores for early holiday deals. Retailers quickly embraced the concept, turning it into a highly anticipated shopping event. The name "Black Friday" also reflects the point when retailers move from being "in the red" (operating at a loss) to "in the black" (turning a profit), thanks to the surge in sales. Over time, Black Friday has evolved into a global phenomenon, with retailers participating in this annual shopping extravaganza to kick off the holiday season and boost their year-end revenues.